During the initial phases of recruiting, coaches need to assess an athlete's potential, talent level, and ability to play at the college level. The following are some tools coaches use during the recruiting process to target athletes.

Recruiting Websites
Recruiting websites like College Sports News and Recruiting (247sports.com) and Rivals.com play a vital role in keeping coaches informed about potential recruits. They provide helpful information on athletes such as academics, athletic ability, rankings, and other interests.
Social Media
Coaches also keep up with athletes' social media accounts, such as Twitter, Instagram, and Facebook. Social media can provide insight into an athlete's interests and personality, helping coaches form a first impression of an athlete before continuing the recruitment process.
Athletic Camps and Clinics
Coaches often attend various camps and clinics to scout out recruits. These events offer an excellent opportunity for coaches to see athletes in person and evaluate their skills.
Speaking With Family and Coaches
Speaking with family members, friends, and high school coaches provides further insight into an athletes' overall personality and athletic ability. Personal relationships are vital in college recruiting and contribute to the overall picture of the athlete as a person.
Email Correspondence
Coaches also use email correspondence to stay in touch with recruits and build relationships. Furthermore, emails allow coaches to communicate more detailed information about their program and answer any questions that recruits may have.
Recruitment Is Essential
All of these tools are useful for coaches during the recruiting process. As an athlete, you should know how coaches use social media and other resources to recruit athletes.
By understanding how coaches use these tools, you can know what to expect during the recruiting process and even use your social media presence to create a positive first impression.
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